The year 2026 is shaping up to be a turning point in the way we travel.
After several years of changes in travelers' priorities, trends point towards more authentic experiences, less crowded destinations and trips aligned with values such as sustainability, local culture and quality of life.
In this article from Just in Time we analyze in depth the destinations that will define 2026, why they will be trending and what type of traveler they are ideal for.
Why will 2026 be a key year for travel?
2026 arrives with a more conscious, informed, and demanding traveler. The rise of remote work, the normalization of long-haul travel, and the desire to avoid overcrowded destinations are redefining the tourism industry.
Furthermore, many emerging cities have improved their infrastructure, air connectivity and cultural offerings, becoming real alternatives to the major tourist classics.
Travel trends that will shape 2026
The way we travel is clearly changing, and 2026 will consolidate trends that have been developing in recent years.
We started looking for less accumulation of places and more meaningful experiences, prioritizing quality, time, and connection with the destination.
Slow travel and long stays: fewer destinations, more time.
The slow travel trend is gaining momentum in 2026 as a direct response to fast-paced tourism. We are increasingly choosing to spend more time in one place, exploring its neighborhoods, markets, and daily life, and reducing constant travel.
Longer stays allow for a more authentic experience, better budget control, and a genuine connection with the destination. Well-connected cities with a high quality of life and cultural offerings are gaining prominence over multitasking itineraries.
Alternative urban tourism: creative and cultural cities.
Major tourist capitals are giving way to cities with their own identity, creative scene and vibrant cultural life.
By 2026, we're looking for emerging neighborhoods, local art, contemporary cuisine, and cultural events, beyond the major landmarks. Destinations that combine history, design, music, and local life are positioning themselves as new cultural capitals, offering more authentic and less crowded experiences.
Gastronomy as the central focus of the trip.
Traveling to eat well is no longer a passing trend, but a primary motivation.
In 2026, gastronomy becomes the common thread of the journey: local markets, traditional restaurants, street food and culinary experiences are part of the planning from the beginning.
We are interested in understanding the destination through its cuisine, valuing local produce, seasonality, and reinterpreted traditional recipes.
Hybrid travel (work + leisure) .
The rise of remote work has transformed the way we travel.
By 2026, hybrid travel ( workations ) will be the norm, allowing travelers to combine work with exploring their destination. Cities with strong digital infrastructure, accessible accommodations, and a balanced range of leisure activities will become key destinations for medium and long stays.
This trend promotes destinations that offer quality of life, connectivity, and experiences beyond conventional tourism.
Sustainability and real local experiences .
Sustainability ceases to be an added value and becomes a decision criterion.
This year, 2026, we are more aware of the impact of our choices and prioritize local experiences, small businesses, and responsible tourism.
Staying in locally run accommodations, consuming local products, and participating in authentic cultural activities are key factors. Authenticity prevails over the artificial, and destinations that prioritize balanced tourism development are gaining prominence.
Emerging destinations that will gain prominence
Medellín, Colombia
Why it will be a trend : urban transformation, year-round spring-like weather, and a vibrant cultural scene.
Who it's for : urban travelers, digital nomads and food lovers.
Indicative price : flights and accommodation cheaper than other Latin American capitals.
Osaka, Japan
Why it will be a trend : excellent gastronomy, less crowded than Tokyo and good connection with Kyoto.
Who it's for : foodies and cultural travelers.
Approximate price : more affordable accommodation than Tokyo.
Seoul, South Korea
Why it will be a trend : pop culture, design, fashion and tradition.
Who it's for : curious travelers and lovers of big Asian cities.
Indicative price : medium-high cost, compensated by quality.
Buenos Aires, Argentina
Why it will be a trend : culture, nightlife and gastronomy.
Who it's for : cultural and gastronomic travelers.
Indicative price : excellent value for money.
Tulum, Mexico
Why it will be a trend : wellness, sustainability and slow travel.
Who it's for : wellness travelers and nature lovers.
Indicative price : medium-high.
Classics that are back in fashion
Some classic destinations are regaining prominence thanks to a renewed offering and a more sustainable approach.
Lisbon, Portugal
Who it's for : urban, digital and gastronomic travelers.
Why it's coming back : quality of life, moderate prices, and a creative scene.
Marrakech, Morocco
Who it's for : cultural and sensory travelers.
Why it's back : boutique riads, gastronomy and short breaks.
Dubrovnik, Croatia
Who it's for : cultural and Mediterranean travelers.
Why it's coming back : capacity management and more controlled tourism.
Destinations for slow, digital and sustainable travelers
The traveler profile that will define 2026 focuses on increasingly valuing quality of life while traveling. It's not just about visiting a place, but about experiencing it for a longer period , immersing oneself in its daily rhythm, and enjoying authentic experiences.
Therefore, the combination of good digital connectivity, reasonable cost of living, local culture and a pleasant environment is key.
Cities like Lisbon , Medellín and Buenos Aires are establishing themselves as benchmarks for medium and long stays.
Lisbon stands out for its balance between history, creativity and relaxed lifestyle, as well as excellent infrastructure for digital nomads.
Medellín , with its consistently spring-like climate, growing cultural scene, and international community, is positioning itself as one of the most attractive cities in Latin America for remote work and slow travel.
Buenos Aires offers a unique combination of cultural life, gastronomy and competitive prices, ideal for those seeking a deep urban immersion.
Furthermore, these destinations share a clear commitment to sustainable and local experiences: neighborhood markets, small businesses, independent cultural offerings, and a growing environmental awareness.
In 2026, traveling slowly and responsibly will not only be a trend, but a more enriching way of traveling that is consistent with the values of today's traveler.
How to choose your next destination based on these trends
To choose your ideal destination in 2026, ask yourself what kind of experience you're looking for: culture, wellness, gastronomy, or nature. Traveling outside of peak season and opting for emerging destinations will allow you to enjoy more authentic experiences.
The destinations that will define 2026 reflect a new way of traveling: more conscious, more local, and more enriching. Planning ahead and choosing the right destination will be key to making the most of everything the coming year has to offer.
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